B2C Marketing Case Competition

Marketing isn’t just about products — it’s about the stories you make people believe.” Happy to share that I’ve cleared the online round and am now eligible for the offline campus round of B2C: The Marketing Case Competition 🎯 Hosted by IRIS, Indian Institute of Management, Indore in collaboration with Mercur-I, B2C truly tests what real marketing thinking looks like — from cracking challenging quizzes to building structured, insight-driven case solutions. This round pushed me to think beyond frameworks and focus on: *Consumer psychology *Brand storytelling *Practical, data-backed strategy I’ll be attaching the presentation deck that helped me clear this round — would love to hear feedback and perspectives from fellow marketers and peers. Really thankful to my teammates Neelanshu Karn and Puneet Kathuria for guiding me throughout the journey and special mention to Arthakram again for providing me with this opportunity. #IRIS2026 #IIMIndore #B2C #MarketingCaseCompetition #MarketingStrategy #BrandBuilding #CaseCompetition #StudentMarketers