Lead writer for Buick.com
Rob Rebhan
Lead Writer, Buick.com
For 4 years, I was the lead copywriter for Buick.com. I was able to shape the brand voice, explain complicated automotive processes and technological concepts to our audience, and work on a well-respected worldwide brand.
Copy that I touched was:
Model overview pages
Discover Buick pages
This was Buick's "blog." It featured interviews, information, and brand updates
Technology pages
Owner Content
Like this project
Posted Mar 18, 2025
A complete redesign of Buick.com, which included writing copy for hundreds of pages. Plus, we launched a news/blog portion of the site, Discover Buick.
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Timeline
Jan 4, 2021 - Jan 18, 2024
Clients
MRM
