Logo Design & Social Media Marketing|Experiment Project

Shin-Mei Lin

Logo Designer
Social Media Marketer
Filmmaker
Adobe Illustrator
Adobe Premiere Pro
Project Overview: Liu-jiao-qing Experiment Project
🚀 Goal Located in Liujiao Township, Chiayi County, this local revitalization team experiments with storytelling through interviews, videos, and records of local life to share the unique stories of Liujiao and connect more people to its culture.
💪 My Role
40% Video: Field research, interviews, scripting, and documentation.
30% Marketing: Event planning, execution, and public relations.
20% Design: Logo design, social media graphics, event posters.
10% Miscellaneous: General support, recruitment, and administrative tasks.
⚙️ Tools Adobe Premiere Pro, Adobe Illustrator, Adobe Lightroom, teamwork, a passionate heart, and local Taiwanese language skills.
🏅 Achievement
Reached 55,000+ people with 10,000+ interactions on Facebook within three months.
Established brand recognition, sparking local discussions.
Documentary "Roots" nominated for Best Narrative Award at the 2022 Chiayi Youth Innovation Film Festival.
The Logo
The Logo
Logo Design Concept The logo for "Liu-jiao-qing Experiment Project" combines the unique identity of Suantou Village in Liujiao Township, Chiayi, with an "experiment glass bottle" element. A sprouting plant emerges from the bottle, symbolizing youth, vitality, hope, and an experimental spirit—capturing the brand’s mission and energy.
I used the open-source illustration library **Open Peeps** to create customized, cute avatars for each team member! The vibrant, multi-colored palette reflects our personalities and represents the team’s open, free, and inclusive atmosphere.
I used the open-source illustration library **Open Peeps** to create customized, cute avatars for each team member! The vibrant, multi-colored palette reflects our personalities and represents the team’s open, free, and inclusive atmosphere.
#Suantou Traditional Market Stories Special Conducted field research, interviews, and photography to capture unique stories from Suantou Market. I handled cover design, copywriting, and social media sharing to bring these local narratives to a broader audience.
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