Bols | 450 Years of Heritage, Reimagined Online by Thom HeerensBols | 450 Years of Heritage, Reimagined Online by Thom Heerens
Built with Instant

Bols | 450 Years of Heritage, Reimagined Online

Thom Heerens

Thom Heerens

Bols | 450 Years of Heritage, Reimagined Online

We brought the world of Bols, one of the most historic names in spirits and cocktails, to life through a complete website implementation on Instant. Built for desktop and mobile, the experience brings together 450 years of heritage, vibrant product storytelling, cocktail inspiration, and brand experiences in one cohesive digital destination. The website combines a distinctive, immersive brand presence with a flexible foundation, enabling the Bols marketing team to update content, introduce campaigns, and evolve the experience independently as the brand continues to grow.
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Posted Oct 29, 2026

We brought Bols’ 450-year heritage to life with Instant, creating a vibrant website for cocktails, products and campaigns its team can manage independently.