Responsive Website & SEO Case Study

Interviews and Inspiration Analysis

Allison was making her online debut and we first needed to establish her voice, brand, and essence through understanding her target audience. We completed an inspiration analysis of other brands that were successful in her target industry. We completed interviews and tested visual elements, primarily the logo and the colors for the website.

The Goal

We identified that the target market needed access to the process of her work and that highlighting her specific photography style was key. The website would need to be responsive on desktop and mobile and feature a versatile user interface with easy navigation for users to quickly access information as they skim.

Research consisted of asking questions,and analyzing inspiration.

I identified the target user and conducted secondary research into their unique needs when it came to ranch photography.

I collaborated with the business owner to understand current and future goals and how the visual elements such as font, color and language contributed to her goals.

Initially, I did not ask enough questions to narrow down the correct target user. With new sessions, I was able to correct course and change the website copy to align with the correct group.

The initial color selected was identified to make the images on the website pop however when used across the website the color had too much weight and needed to be adjusted to a better contrast ratio.

Overall, the home page of this ranch photography website captures the essence of ranch life and the photographer’s expertise, enticing visitors to explore the site further and ultimately, engage with the photography services offered.

The gallery page plays a pivotal role in presenting a curated collection of images that not only showcase Stock Tales & Manes’s expertise in capturing the allure of ranch life but also serve as a visual portfolio that conveys the essence of ranches through storytelling and artistry. It enables potential clients to draw inspiration and gain a deeper appreciation for ranch photography, while also offering a platform for clients to view our past work, encouraging them to take the next step in their photographic needs, ultimately contributing to the success and appeal of the ranch and western photography services.

The contact page is the gateway for visitors to connect with Stock Tales & Manes. It provides a straightforward and user-friendly way for potential clients, enthusiasts, and collaborators to reach out, inquire about services, or discuss any photography-related needs. It serves as a vital point of engagement, reinforcing a commitment to excellent customer service and making it easy for individuals to take the next step in their photography journey.

The sessions page is the gateway to exploring the various photography sessions and packages offered. It provides detailed information about the types of sessions available, including family portraits, Candid photography, and Animal portraits. This page is designed to help potential clients understand our offerings, choose the session that best suits their needs, and easily initiate the booking process, making it a central hub for clients to plan their ranch photography experience.

The “About” offers a glimpse into Stock Tales & Manes identity and the story behind her passion for ranch and western photography. It provides insight into her background, photography journey, and what drives her to capture the beauty of ranch life. Visitors can learn about her expertise, artistic vision, and the values that underpin her work. It’s a platform to establish a personal connection with her audience, build trust and credibility, and demonstrate why Stock Tales & Manes is the right choice for those seeking exceptional ranch photography services.

The licensing page serves as a comprehensive resource for understanding the terms and conditions regarding the use of Stock Tales & Manes images. It outlines the various licensing options available for individuals, businesses, and organizations, specifying the permitted uses and restrictions. Visitors can gain clarity on how they can legally and ethically utilize the photographs for their intended purposes, whether it’s for personal projects, commercial ventures, or editorial needs. This page ensures transparency and facilitates a smooth licensing process, demonstrating a commitment to protecting intellectual property and respecting the rights and requirements of our clients.

The blog page on our ranch photography website is an informative and dynamic platform where Allison shares insights, experiences, and expertise related to ranch photography and the world of Western life. It features a regularly updated collection of articles, photography tips, ranch stories, and industry news, offering valuable content for photography enthusiasts, clients, and anyone interested in ranch culture.

The brand guide serves as a comprehensive reference that encapsulates the essence of the Stock Tales & Manes photography brand. It’s a visual and conceptual roadmap, detailing the client’s unique style, color palette, typography, and logo usage, ensuring a consistent and cohesive brand identity across the website

This website is in the initial launch phase and will be monitored for areas to improve based on feedback and analytics.