Beegum Shahijas specializes in sweet roasted rice powders offering a versatile product that can serve as both a meal and a snack. The business is deeply rooted in tradition, emphasizing authenticity, homemade preparation and high-quality ingredients. Their offerings cater to customers seeking a healthy, natural and flavorful food option.
The brand was founded with the intention of sharing the warmth and tradition of Kerala's kitchens focusing on healthy homemade recipes passed down through generations. The sweet roasted rice powder is a product of this heritage symbolizing both nostalgia and innovation for modern consumers.