Contra UGC Video Campaign
Rita Digore
Verified
Rita Digore x Contra
UGC Creator Campaign Case Study
The brief
Produce short-form vertical videos for Reels, TikTok and YouTube Shorts.
My role
✦ Concept
✦ Script
✦ Filming
✦ Editing
✦ Final delivery
Creative direction
I built content around my real freelancing journey and made Contra part of that story.
I focused on:
✳︎ Authenticity over perfection
✳︎ Relatability over selling
✳︎ Emotion over features
Each video was designed to feel native to the feed.
Video UGC Content
Video 1: Listen up, creatives: if you’re not on Contra in 2025, you’re missing out, BIG time.
Theme pillar: Clarity + Discovery
A simple, human introduction to the platform. Cuts through the noise and answers the “what even is this?” question without feeling corporate.
Video 2: Rating my freelance years on Contra
Theme pillar: Growth + Reflection
Video 3: Clients slide into my DM's
Theme pillar: Simplicity + Authority
Bold, confident, minimal. Built to stop the scroll and create instant curiosity and trust.
Video 4: I won AirPods Max on the Contra live launch
Theme pillar: Community + Reward
Shows the human, fun, unexpected side of the platform.
Video 5: What I did wrong in my first year freelancing
Theme pillar: Vulnerability + Education
Raw, honest and relatable. This one builds deep trust and makes the CTA feel earned, not pushed.
Video 6: One of my favourite perks on Contra Pro
Theme pillar: Value + Opportunity
I shared what is the value of having the Pro membership
Outcome
This campaign positioned me as a storyteller, not just a content creator.
It showed my ability to turn a simple brief into a connected narrative series with personality, emotion and clarity.
Like this project
Posted Dec 7, 2025
Produced short-form videos for Contra as UGC with a storytelling approach.
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Timeline
Sep 3, 2025 - Dec 4, 2025
Clients
Contra
