Contra UGC Video Campaign
Rita Digore
Verified
Rita Digore x Contra
UGC Creator Campaign Case Study
The brief
Produce short-form vertical videos for Reels, TikTok and YouTube Shorts.
My role
✦ Concept
✦ Script
✦ Filming
✦ Editing
✦ Final delivery
Creative direction
I built content around my real freelancing journey and made Contra part of that story.
I focused on:
✳︎ Authenticity over perfection
✳︎ Relatability over selling
✳︎ Emotion over features
Each video was designed to feel native to the feed.
Video UGC Content
All video links are shared across channels, including Instagram, YouTube Shorts, and the Contra community feed.
Video 1: Listen up, creatives: if you’re not on Contra in 2025, you’re missing out, BIG time.
Theme pillar: Clarity + Discovery
A simple, human introduction to the platform. Cuts through the noise and answers the “what even is this?” question without feeling corporate.
Video 2: Rating my freelance years on Contra
Theme pillar: Growth + Reflection
Video 3: Clients slide into my DM's
Theme pillar: Simplicity + Authority
Bold, confident, minimal. Built to stop the scroll and create instant curiosity and trust.
Video 4: I won AirPods Max on the Contra live launch
Theme pillar: Community + Reward
Shows the human, fun, unexpected side of the platform.
Video 5: What I did wrong in my first year freelancing
Theme pillar: Vulnerability + Education
Raw, honest and relatable. This one builds deep trust and makes the CTA feel earned, not pushed.
Video 6: One of my favourite perks on Contra Pro
Theme pillar: Value + Opportunity
I shared what is the value of having the Pro membership
Outcome
This campaign positioned me as a storyteller, not just a content creator.
It showed my ability to turn a simple brief into a connected narrative series with personality, emotion and clarity.
Like this project
Posted Dec 7, 2025
Produced short-form videos for Contra as UGC with a storytelling approach.
Likes
8
Views
250
Timeline
Sep 3, 2025 - Dec 4, 2025
Clients
Contra
