AL-HAYAH: 4,000+ customers, ~50% repeat rate
Md Rubail Ali
The problem
Modest fashion buyers don't buy from an ad. They buy from a brand they trust. Most DTC playbooks treat that as a conversion-rate problem, and burn money on cold traffic.
What I built
Click-to-WhatsApp ads, so every campaign started a conversation instead of sending people to a cold product page
Campaigns and offers planned around Ramadan and Eid, when modest fashion demand peaks
Bengali-language creative for buyers most brands only reach in English
Ads that drove visits to the AL-HAYAH store as well as online orders
The result
4,000+ customers. 2,000 of them came back and bought again: a ~50% repeat rate.
The lesson
Cheap clicks didn't build AL-HAYAH. Repeat purchases did. That's what my Repeat-Purchase & Growth Audit looks for in your brand.
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Posted Oct 18, 2026
The modest fashion DTC brand I built. Click-to-WhatsApp ads and Ramadan/Eid campaigns turned 4,000+ customers into 2,000 repeat buyers.
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