Green Mountain Distillers: Webflow Ecommerce + SEO

Project notes

This was more than a visual refresh. I helped turn Green Mountain Distillers into a working Webflow ecommerce/product site: responsive pages, product templates, newsletter capture, tasting-room information, cart behavior, and the product structure behind the spirits catalog.

My strongest contribution was on the product and search side. I set up spirits pages for products like Lemon Vodka, Vanilla Vodka, Sunshine Vodka, Gin, Liqueur, and Overproof Vodka; added product metadata and structured data; connected analytics/search verification; and built the site so people could move from discovery to product detail to purchase or pickup without getting lost.

The useful part of the project was making a real Vermont consumer brand easier to understand online. The site needed to feel like the distillery, show the products clearly, and give the team a cleaner foundation to keep building from.