Email Copywriting
Nicola Bzdak
The work of a copywriter in creating an email involves several key steps aimed at attracting the recipient's attention, capturing their interest, and encouraging a desired action. Below are the basic stages of a copywriter's work on email content:
1. Defining the Email's Purpose
2. Defining the Recipient
3. Creating an Effective Subject
4. Starting Boldly
5. Key Content
6. Personalization (if possible)
7. Appropriate Appearance
8. Testing
9. Editing and Proofreading
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Posted Dec 11, 2023
Developed and executed an email copywriting campaign resulting in a 30% open rate and increased customer engagement.
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