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Email Copywriting
Nicola Bzdak
Copywriter
Blog Writer
AI Copywriter
The work of a copywriter in creating an email involves several key steps aimed at attracting the recipient's attention, capturing their interest, and encouraging a desired action. Below are the basic stages of a copywriter's work on email content:
1. Defining the Email's Purpose
2. Defining the Recipient
3. Creating an Effective Subject
4. Starting Boldly
5. Key Content
6. Personalization (if possible)
7. Appropriate Appearance
8. Testing
9. Editing and Proofreading
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