OUTLANDER - Streetwear (Brand Overhaul)
Arbaz K. Yousafzay
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Posted Sep 13, 2025
The street wear market is a dense market where new competition arises on daily basis. My goal was to make Outlander stand-out so it can face the waves of time.
OUTLANDER ® - Streetwear
Outlander is here to outfit you for the boardroom to the beach and everything in between.
Established in 2020. Since its inception, Outlander has evolved into an independent manufacturer of quality products. Originally we launched the brand with only graphic t-shirts made from organic cotton fabric. They performed so well that customers asked us if we had Anime tees and plain t-shirts in different colors. We’re like “sure” and set about designing them for next season. The Anime tees took over though, they have a life of their own.
We wanted to design what we wanted to wear – so we did. We’re for good times and even greater design.
Niche: Clothing, Apparel, Streetwear
Software: Illustrator, Photoshop
Services: Logo Design, Brand Identity, Social Media Design, Brand Overhaul
The Problem
They previously struggled with a weak brand presence and inconsistent brand identity, making it challenging for the brand to connect with its target audience and stand out in a competitive market. After conducting an in-depth analysis of the brand's position and performance, I provided strategic guidance to establish a strong, cohesive brand presence.
The Solution
The solution involved developing a comprehensive brand strategy, including a clear and consistent brand voice, visual identity, and messaging. Additionally, I designed a step-by-step guide to maintain brand consistency across all channels. This approach will not only improve the brand's recognition and market positioning but also ensured a long-term, sustainable connection with its audience. Through these efforts, the brand now will enjoy a stronger market presence and a more loyal customer base.
