Yes—visuals matter but well-crafted interface builds trust and creates an emotional connection between users and a product. Great design requires more. It’s about intention behind every interaction, prototyping, testing, and refining continuously until the experience feels seamless and natural. I take the time to think through problems and prototype key flows before moving forward. I often let my first design draft sit over night while I take time to have a creative thought one on one with my mind and more often than not, I wake up and effect changes I always feel good about.