Sesc - Juventudes, Arte e Território

Visual identity update for the Sesc Juventudes Arte e Território project, an initiative that spans the entire state of São Paulo, connecting youth from the capital, countryside, and peripheral areas. Part of the broader Juventudes program, the project aims to highlight and promote the cultural expressions of teenagers and young people, emphasizing their relationship with their territories and the richness of youth diversity. The visual proposal was designed to reflect this vibrant, plural, and dynamic movement. The work included the development of digital assets and editorial materials, aligning the new identity with the project's practices and values.