Hospitality SEO That Kept Rooms Booked

Palisades Lodge needed to build visibility around Big Pine and the Eastern Sierra while making it easier for prospective guests to move from discovery to direct availability.

I led technical SEO, local and destination content, search performance analysis, and conversion improvements. The work reached 70,600 Google Search impressions, 4,480 clicks, and a 6.3% click-through rate.

I also embedded and styled the Mews booking widget inside the lodge website. The flow supports date selection, guest controls, and promotional codes so visitors can begin checking availability without being pushed through an OTA experience.

The project connects measurable organic visibility with a cleaner direct-booking path while keeping each result independently supportable.