Management of Google Ads for Galrie.com Fine Art Prints
Alan Schvartzer
🚀 Case Study: How We Boosted Galrie.com’s ROAS from 0.8x to 2.1x in Just 3 Months
The Challenge
Low Return on Ad Spend (ROAS): Galrie.com was struggling with a ROAS of just 0.8x, making their paid advertising efforts unprofitable.
Poor Website UX: The shopping experience was unintuitive, leading to high bounce rates and low conversion rates.
Merchant Center Suspension: Their Google Merchant Center account had been suspended, halting Shopping campaigns completely.
Unoptimized Product Feed: Product data was disorganized and lacked the structure needed for successful performance marketing.
The Strategy
1. eCommerce UX Optimization
We improved the overall user experience on-site, simplifying navigation, reducing load times, and ensuring a smoother purchase flow.
2. Google Merchant Center Reinstatement
We identified and resolved the policy violations that led to the suspension. This allowed Shopping Ads to run again, targeting high-intent customers.
3. Product Feed Optimization
We restructured the product feed—cleaning up titles, descriptions, and attributes—to ensure alignment with search intent and Google’s best practices.
4. Performance-Driven Ad Campaigns
Once the feed and Merchant Center were in top shape, we launched data-backed Google Ads campaigns, focusing on high-ROAS audiences and product categories.
The Results
✅ ROAS increased from 0.8x to 2.1x within just 3 months
✅ Improved website user experience, leading to higher conversion rates
✅ Merchant Center suspension resolved and campaigns reinstated
✅ Fully optimized product feed fueling more effective ad delivery
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Posted Mar 16, 2025
Boosted Galrie.com’s ROAS from 0.8x to 2.1x in 3 months by fixing UX, reinstating Merchant Center, optimizing feed & launching high-ROAS Google Ads.
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Timeline
Jan 1, 2025 - Ongoing
