Shopify 2.0 Store for Modest Fashion Brand

A multi-category modest fashion brand needed a Shopify 2.0 store that could handle a large catalog (40+ collections), serve 40,000+ US customers, and support international sales with multi-currency checkout.

I developed a custom Shopify 2.0 store with advanced navigation, multiple payment options, and a rewards system to drive repeat purchases.

Custom mega menu navigation to organize 40+ collections across multiple fashion categories

Shopify 2.0 theme customization with PageFly for advanced page layouts

Shop Pay and Afterpay integration for flexible checkout options

Rewards and loyalty program setup to increase customer retention

Multi-currency support for international shoppers

Figma-designed UI components for custom sections and landing pages

Mobile-responsive design optimized for the brand's primarily mobile audience

With 40+ collections, the biggest challenge was navigation. Customers needed to find what they wanted without getting lost. The mega menu was structured by category, occasion, and new arrivals, giving shoppers multiple entry points into the catalog.

PageFly was used alongside Shopify 2.0's native section architecture to build custom landing pages for seasonal campaigns and collection highlights. This gave the brand flexibility to update their storefront without developer help.

Payment flexibility was critical for this audience. Shop Pay and Afterpay were integrated to reduce cart abandonment, and the rewards program was designed to turn first-time buyers into repeat customers.

The store launched serving 40,000+ US customers with 40+ organized collections, flexible payment options, and a loyalty program driving repeat purchases.