Tu Menú Web: Design That Delivers

Restaurant owners struggled with clunky delivery apps causing frustrated customers, order abandonment, and poor engagement. The existing platform was inconsistent, complex, and hard to use—especially for non-tech-savvy owners.

Redesign three core interfaces to:

Uncover key pain points of restaurant owners with delivery and order tools

Simplify flows from landing page to first order

Fix usability issues and improve information clarity

Empower non-tech-savvy owners to manage their business independently

Boost task completion and reduce navigation errors by 40% within 3 months

I started with a heuristic evaluation and uncovered two major issues: ❌ Inconsistent UI confused users ❌ Poor system feedback led to frustration

But the real insight came from my time as a call center agent. I watched restaurant owners struggle in real time. What I learned: 👴 Most owners were in their 40s–50s and not tech-savvy. 🧭 They wanted clarity, not control. 💡 Platforms should empower—not micromanage—their business.

These insights grounded every design decision moving forward.

To ensure the redesign fit real needs, I created two personas:

👨‍🍳 Juan Pérez — Fast-food restaurant owner Struggles with tech. Needs an intuitive platform to manage orders and grow.

👩‍💼 Adriana González — Colombian restaurant admin Turned to online sales during the pandemic. Delivery apps made her feel lost and dependent.

These personas helped us focus on one thing: simple, clear design that puts users in control.

After interviewing over 200 restaurant owners, I crafted a content brief to align goals, user needs, and platform tone. Then, I mapped the full journey:

🧭 User flow: From website → registration → admin panel → first order 📐 Information architecture: Clean, linear, no dead ends 🧰 Content prototype: Prioritized clarity and guidance over marketing fluff

The focus: guide users with confidence, not complexity.

I designed a complete style guide to ensure consistency across colors, fonts, buttons, and icons—then tackled three interfaces, each solving a unique pain point:

I ran usability tests with real restaurant owners. What they loved: 👍 Guided admin suggestions 👍 Organized, easy-to-follow flows 👍 Seamless menu creation

What needed refinement: ⚠️ Submenus in the admin panel were hard to find ⚠️ Editing products needed better visibility ⚠️ Some order icons were unclear

I used this feedback to iterate on the final versions.

🚀 3 full interfaces redesigned from the ground up 🧑‍🍳 Simplified platform tailored for non-tech-savvy users ✅ Boosted ease of use and satisfaction ⏱️ Reduced time to first successful order 🔧 Continuous updates based on user feedback

📐 Information architecture is everything Designing for clarity means understanding how users think. I shaped flows around real mental models.

⚒️ Consistency builds trust A unified style guide helped avoid confusion and gave the platform a professional, reliable feel.

👥 Tech empathy is non-negotiable Designing for users who aren’t “digital natives” takes more than simplification—it takes respect.