This project started with an AI-generated background, which I used as the foundation for a complete event poster.
My focus was on creating strong visual hierarchy, integrating the brand identity, balancing typography, and guiding the viewer's attention through the composition.
AI generated the starting point.
Creative direction transformed it into a marketing piece.
It's a reminder that the value isn't just in generating visuals, but in knowing what to do with them.
From AI asset to polished campaign.
This project started with an AI-generated background, which I used as the foundation for a complete event poster.
My focu...