CLIENT BRIEF

Early-stage wellness startup needed a landing page and web app to launch their meditation platform targeting wellness-conscious professionals aged 25-45.

PROJECT SCOPE

Complete website redesign (5 key pages)

• Web app interface for meditation sessions

• Email template system

• Mobile-responsive design

PROJECT METRICS

Budget: $22,500 | Team: 1 designer, 1 developer | Deliverables: 18 web pages + 12 app screens | Timeline: 10 weeks

RESULTS

✓ Conversion rate: 8.2% (2-3x industry benchmark)

✓ Email open rate: 34% with 6.8% CTR

✓ Page load time: 4.2s → 1.1s

✓ Mobile traffic: 67% of total

✓ First month signups: 2,847 users at $7.95 CAC