Brave Water — Kajabi Swim School & Membership Website

Self-initiated Kajabi template design, created in Pro Studio.

Brave Water explores how an adult swim-school website can feel confident without assuming every visitor already feels comfortable in the water. The design brief centered on different starting points: first-time adult swimmers, people returning to swimming, and those considering open-water goals.

I made those audience paths visible early in the homepage. From there, the page introduces the method, presents program choices, and gives the open-water route its own space. This organization allows the sample business to acknowledge different needs while maintaining a single, consistent identity.

The visual direction uses a strong blue accent with Archivo headings and DM Sans body text. The combination supports a clear, contemporary presentation. The content direction is reassuring and practical, focusing on where a visitor is starting and what kind of support the sample programs represent.

The website includes Method, Programs, Deep Water Ready, Membership, Resources, About, and Contact pages. Kajabi’s library, store, blog, and account pages complete the broader template structure. A final swim-check call to action gives the homepage a specific next step within the concept.

The delivered result is a native Kajabi website template with multiple program and membership routes. This case study demonstrates audience-aware page organization and a distinct visual identity. Brave Water is a self-initiated sample brand; the programs, participant stories, and illustrative details belong to the template and are not presented as real client outcomes.

Explore the project: https://tryprostudio.com/p/95abc12d-8499-4c66-9474-a807951358c3