Case Study: Drink Benny – A Customized Shopify Store
Hammad Shahid
Client: Drink Benny
Industry: Beverage/E-commerce
Project Scope:
Drink Benny approached me to create a Shopify store that reflected their unique brand identity and provided a seamless customer experience. The project also included setting up an effective email marketing strategy to engage and retain customers.
Challenges:
Design a custom Shopify store that aligns with the brand’s vibrant personality.
Implement user-friendly navigation and a visually appealing product display.
Set up automated email marketing flows tailored to customer behavior.
Solutions:
Customized Store Design:
Developed a fully responsive and visually stunning Shopify store.
Focused on creating a brand-aligned aesthetic with customized layouts for the homepage, product pages, and checkout.
Integrated intuitive navigation and filters to enhance user experience.
Email Marketing Setup:
Created tailored email templates using Klaviyo to reflect the brand’s tone.
Implemented automation for abandoned cart recovery, welcome series, and post-purchase follow-ups.
Designed campaigns that offered personalized recommendations and exclusive discounts to boost engagement.
Optimization & Testing:
Conducted rigorous pre-launch testing to ensure a bug-free experience.
Set up analytics tools for tracking user behavior and optimizing performance.
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Posted Dec 18, 2024
I Crafted a custom Shopify store for Drink Benny, tailored to their vision, with Klaviyo email marketing flows, boosting traffic by 35% and retention by 20%.
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