For BRITISH RENT A CAR,

For BRITISH RENT A CAR, I designed a powerful heritage-inspired logo that communicates strength, speed, and British reliability.

Concept & Story: The core icon combines three strong British symbols into one cohesive mark:

The British Lion for power, prestige, and leadership

The Union Jack integrated inside the lion's body for authentic British identity

A sleek car silhouette with motion lines to show speed and modern service

Color Palette: Deep British Racing Green and Royal Blue - both colors instantly connect with the UK heritage while conveying trust and professionalism.

Typography Hierarchy:

BRITISH - Bold, dominant, uppercase to establish the brand

RENT A CAR - Medium weight, clear service definition

RELIABLE RIDES SINCE 1978 - Small tagline to build legacy and trust, showing 45+ years of experience

This logo is designed to work perfectly on car doors, uniforms, website, and stationery. It balances heritage with modern minimalism - perfect for a rent-a-car company that wants to stand out in a competitive market.

Deliverables: Primary Logo, Secondary Mark, Color Palette, Typography System, Mockup Presentation.

Tools: Adobe Illustrator, Photoshop