The purpose of this project was to create a Name, Brand Identity, and Website for a Live Patient training center based in Dubai. The center will provide state-of-the-art training allowing access to real live patients. This facility will be the only one in the world (at present). The training is designed to have a high impact allowing access to education in 3 days, which would normally take a 3-year ‘residency’ to have the same opportunity to practice. Below are the three proposed brand directions for this project which give you a good insight into the process I work through during a brand project

Direction One:

Direction Two:

Direction Three