Of Wild Mind is a lifestyle brand that aims to make people who struggle with taming their wild minds feel welcome and understood, offer tools to make their wild minds work for them (calm anxiety, find more focus, build mental resilience), and give them a sense of pride in the way their mind works.

To be of a wild mind means to have a mind that is curious, creative, and passionate, but that can also be unfocused, anxious, endlessly chattering, restless, and always grasping for something.

The brand's message is that we are not meant to suffer, not even in the most difficult times. Instead, we can have fun with our minds, whatever the circumstances around us.