Brand Content Creation | Charity Dog Club
Andrea | Kutuka Studio
Client 🐾
Charity Dog Club is a green spacious park where rescued dogs can freely run and play. They offer dogs for adoption, daycare for dog owners, grooming and boarding services, and dog training.
Born into poverty, dog owners often can't afford sterilization, resulting in the rapidly growing Bali Dog population which means more and more dogs are taking to the streets, often getting caught up with the wrong pack.
My work 🐶
I was responsible for creating all of the visual content for the charity. This included designing the brand's logo, as well as creating event flyers, social media covers, and posts for various social media platforms such as Instagram, Facebook, and TikTok.
One of the key aspects of my work was developing a strong brand identity that resonated with the target audience. To do this, I spent time researching the brand's values and mission, as well as the preferences and behaviors of its target audience. I then used a range of design techniques and tools to create visual content that effectively communicated the brand's message.
In addition to this, I designed social media covers and posts that were consistent with the brand's overall look and feel, while also being engaging and informative. This involved using a mix of graphics, text, and multimedia elements to create content that resonated with the brand's followers and encouraged them to engage with the brand.
Overall, my work as a graphic designer involved creating effective and engaging visual content that helped the brand stand out in a crowded marketplace. I used a range of skills and techniques to develop a strong brand identity that resonated with the target audience and worked hard to ensure that all of the content I created was consistent, engaging, and on-brand.
In addition to this, I was also responsible for creating short-form videos for the brand's social media accounts on Instagram, TikTok, and Facebook. I recorded and edited all the video content myself, using a range of techniques to create engaging and informative videos that resonated with the brand's followers.
Furthermore, I also created paid ads via Facebook, using targeted advertising to reach the brand's ideal audience. This involved setting up and managing ad campaigns, monitoring performance, and adjusting the targeting and messaging as needed to maximize results.
After the campaign, I prepared a report that included key metrics such as reach, engagement, and click-through rates. I used this data to identify areas for improvement and to make recommendations for future campaigns.
Some highlights of my work for the brand include:
• Created a visually appealing brand logo
• Designed eye-catching and informative event flyers
• Created consistent social media covers and posts
• Created engaging short-form videos for Instagram, TikTok, and Facebook
• Recorded and edited all video content myself
• Managed paid advertising campaigns on Facebook
• Prepared a report after the campaign with key metrics and recommendations for future campaigns
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