Redesigned an existing website for by Franklin JafthaRedesigned an existing website for by Franklin Jaftha

Redesigned an existing website for

Portfolio project
Franklin Jaftha
Redesigned an existing website for Pink Checkered Shirt, transforming it into a modern, elegant, and responsive platform while preserving the heart of the brand and its storytelling mission.
The redesign focused on improving the user experience, modernizing the visual design, enhancing navigation, and creating a more engaging reading experience across all devices. Soft, calming colours and refined typography were used to better reflect the brand's themes of healing, grief, growth, and personal stories.
Features Included
✓ Complete Website Redesign ✓ Modern UI/UX Design ✓ Fully Responsive Layout ✓ Improved Navigation ✓ Six-Page Website Structure ✓ Blog & Storytelling Sections ✓ SEO-Friendly Structure ✓ Mobile Optimisation ✓ Fast Loading Performance ✓ Clean, Accessible Design
Project Goal
The objective was to transform an outdated website into a modern, emotionally engaging experience that better communicates the brand's message while improving usability, readability, and overall visual appeal for visitors across desktop and mobile devices.

0 likes · 0 views · Jul 17, 2026

Redesigned an existing website for Pink Checkered Shirt, transforming it into a modern, elegant, and responsive platform while preserving the heart of the br...

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