Local SEO Strategy for Multi-location Retail Store

Executed a comprehensive local SEO strategy for a multi-location retail chain, aiming to boost visibility in local search results and drive foot traffic. The project included optimizing each location’s landing page with geo-targeted keywords, creating and managing local citations, and building a consistent NAP (Name, Address, Phone) profile across online directories.

Additionally, I optimized the Google My Business profiles for all locations and implemented a local backlink-building campaign. The project led to a 40% increase in local search traffic, improved rankings for over 30 location-specific keywords, and a significant rise in in-store visits and inquiries.