Consumer Crisis 💸

Kat Manalese

Objectives
create a short animation on modern-day consumption 😵‍💫💫💸
draw 2D illustrations to use for animation assets
Process
Gathering inspiration from feeling overwhelmed by the pressure to consume so many things at once, from TikToks and new album releases to new clothing collections and must-try restaurants, I wanted to create a culmination of the things I enjoyed through a short animation.
I started by creating several illustrations in a nostalgic and playful style while featuring the latest modern trends using Illustrator. I then proceeded to create the layout and animations on After Effects. 💻
video linked here:
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Posted May 6, 2022

A short animation on overwhelming modern-day consumption, from social media content to lifestyle items. 💫😵‍💫

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New Balance x Joe Freshgoods 993s 👟
Canva TikTok Ads 📱
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