Cash Flow Diagnostic — Services
Amerilis Soto
Cash Flow Diagnostic — Services Business.
A growing services company (~$1.2M revenue, 15–20 employees) was profitable but under constant cash pressure. As the business scaled, decisions became reactive due to limited visibility into cash behavior.
Problem:
Liquidity felt tight, but the P&L didn’t explain why. The issue wasn’t performance — it was understanding cash drivers.
Approach:
I ran a structured diagnostic using existing data only, focused on clarity:
• Cash inflows vs outflows
• Fixed vs variable costs
• Key liquidity ratios
• Cash and expense trends
No assumptions were changed.
Key Insights:
• Revenue growth masked cash gaps caused by payment timing
• Fixed costs reduced flexibility
• Profitability alone didn’t explain liquidity stress
Outcome:
The founder gained clear visibility into cash drivers and risk exposure.
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Posted Feb 6, 2026
Cash Flow Diagnostic — Services Business. A growing services company (~$1.2M revenue, 15–20 employees) was profitable but under constant cash pressure. As th...
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