Global Empathy Project | Branding & Website
Nikita Leca
Full project: www.sketchdstudio.com/gep
Brief:
The Global Empathy Project is a non profit collection of projects curated to demonstrate the power of empathy-in-action. The organisation was in need of a full.brand identity & website to attract funders & promote the charity
Result:
I analysed the target market, along with the emotions that the brand wanted to portray and designed its identity around that, including brand collateral, social graphics and a website. The submark is derived from the empathy symbol combined with a fingerprint to symbolize our impact. As a result the charity is now becoming more established across Africa, the US and the UK.
The submark is derived from the empathy symbol combined with a fingerprint to symbolize our impact
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Posted May 7, 2024
Discover how our graphic design expertise transformed a non profit organisation through brand identity, socials & web design
