Full project: www.sketchdstudio.com/gep

The Global Empathy Project is a non profit collection of projects curated to demonstrate the power of empathy-in-action. The organisation was in need of a full.brand identity & website to attract funders & promote the charity

I analysed the target market, along with the emotions that the brand wanted to portray and designed its identity around that, including brand collateral, social graphics and a website. The submark is derived from the empathy symbol combined with a fingerprint to symbolize our impact. As a result the charity is now becoming more established across Africa, the US and the UK.