AVC Link UX/UI Design

Project Overview: This project aimed to redesign the e-commerce platform of an Audio/Video store in Saint-Petertsburg, with the goal of increasing user engagement, improving the overall user experience, and increasing conversion rates.

Research: As the lead UX/UI designer, I conducted interviews with potential users to understand their preferences and expectations when shopping online for furniture. We also conducted a competitive analysis to identify best practices and trends in e-commerce.

Design Process: The final design solution included a simplified checkout process, improved product search functionality, clean and contrast colours and improved catalog with easy accessibility.

Results: The redesigned e-commerce platform resulted in a 25% increase in overall conversion rates and a 15% increase in repeat purchases. Users also reported a higher level of satisfaction with the website's usability and design.