Objective

My objective was to cultivate a unique brand identity for Cincy Craft, a hometown beer company celebrating the vibrant spirit of Cincinnati. Inspired by the city’s rich heritage and distinct skyline, I crafted a logo featuring the silhouette of Cincinnati embedded within the beer cap, symbolizing the fusion of local pride and craftsmanship.

As part of the branding process for Cincy Craft, I recognized the importance of presenting the brand’s offerings in a way that would resonate with its target audience. I experimented with various mock-up techniques to highlight Cincy Craft’s beer products in a visually compelling manner. It allowed me to sharpen my skills in product presentation but also reinforced the significance of attention to detail and visual storytelling in effectively conveying a brand’s message.

For the Cincy Craft can designs, I opted to offer three distinctive variants to cater to different preferences and capture a range of aesthetic sensibilities. The first variant, featuring a simple black and orange tiger stripe with our branding, served as a bold and classic option, paying homage to the iconic tiger motif while ensuring the brand recognition.

The second variant, the black jungle edition, introduced a more subtle and sophisticated aesthetic. With its matte black color and absence of stripes, this design evoked the essence of a tiger prowling through the shadows of the jungle.

Finally, the third variant, the white tiger, provided a fresh and distinctive twist on the classic tiger stripe motif. By incorporating a white color palette, this design offered a lighter and more playful interpretation, reminiscent of a rare and elusive white tiger.

By offering these three variants, I aimed to provide consumers with a diverse range of choices that reflected the versatility and creativity of the Cincy Craft brand.