The logo was created with the goal of making it interactive and memorable for customers. Consumer engagement with products is a pivotal factor, and this logo is expected to facilitate such engagement. The brand aims to foster an ongoing campaign where customers can design their package and share pictures of it on social media, tagging the brand name, Grill Pizza. Additionally, customers can capture moments while enjoying Grill Pizza, incorporating the hand gesture of taking a photo, resulting in free marketing for the company.