Business Strategy Case Study

An owner of a Local Nightclub wanted a softer, more innovative approach to practicing inclusion. After careful consideration he decided he wanted to explore the inclusion of diverse businesses.

In our conversation about meeting via Zoom, the Nightclub Promoter came off a bit agitated (due to his workload). In that moment, it occurred to me that he wanted to be able to oversee & micromanage fewer people. Which entailed he was focused on collaborating with more reliable Leaders.

In less than an hour, we came up with the idea of his nightclub sponsoring other local businesses that are having difficulties starting up.Our team came up with a number of different ways that these businesses could receive paid internships.

During our two-month business relationship, I hosted a VIP table where we networked and I volunteered to take on two business owners' strategies. The two individuals & I exchanged information and set up three 20-minute business consultations. Each Business consultation was user-friendly since, I used an interface that let them create their own schedules. This interface allowed them to gather: Zoom information & Calendar Dates (effortlessly).

Through our zoom calls, we were able to elaborate on their business and develop an amazing business plan.

Here's a Quick Example:

Both Business owners were able to:

*Ask Compelling Question

*Critically Inquiry about the purpose of their service

*Figure out how their brands are unique amongst their Choosen Demographics

*And Many More....

I am still their Marketing Consultant as of 2023 and I still have a lasting Business Relationship with the Nightclub owner that made the connection.