The All Categories menu and predictive search, recorded on the live store
Kampeerwinkel Roermond: 9,400+ Products, Easy to Find
Kampeerwinkel Roermond is a camping, outdoor and winter sports specialist with a showroom a few kilometres from the German border. More than 9,400 products across 14 departments can bury the right tent several clicks deep. Shoppers needed to find it in a few taps, in their own language, and pay their own way.
My role: Shopify design and development, as lead developer at AvixDigital
Platform: Shopify, custom Liquid theme
Markets: Netherlands, Belgium and Germany, in Dutch, English and German
Live site: kampeerwinkelroermond.nl
A product page on a laptop and phone
The challenge
9,400+ products and more than 200 collections, with the right tent buried several clicks deep.
Campers compare before they buy: how many it sleeps, which sizes are left, when it ships.
Locals want to collect in the showroom, and Dutch and Belgian shoppers expect their own payment methods.
German and English visitors need the store in their own language.
At a glance: 9,400+ products, 14 departments in one menu, 3 languages, 2.2 s mobile LCP
What I built
An All Categories menu: 14 departments as icon cards with product counts, and sub-categories on hover.
Predictive search in the header on every device, suggesting whole collections.
A product page that works like a shop assistant: photo swatches, sold-out sizes struck through, a "You save" badge in euros and the dispatch cut-off above the button.
A cart drawer that counts down to free shipping at €100, with Shop Pay and Google Pay.
A branded checkout with free pickup in Roermond, iDEAL, Klarna, cards and KBC/CBC.
Dutch, English and German storefronts, each with its own URLs.
Four answers built into the theme: All Categories menu, search, product page and cart
All 14 departments in one menu
A product page that works like a shop assistant
The build: home, mobile, showroom, collections and guides
The result
A 2.2 s real-user LCP on mobile (Chrome UX Report, 28 days to 8 Oct 2026), 2.4 s on desktop, CLS 0.03.
9,400+ products online, every one on the same set of templates.
14 departments in one menu, each with its product count.
6 ways to pay at checkout, plus free pickup in the showroom.
The outcome: 9,400+ products, 6 ways to pay, 2.2 s mobile LCP
Every screen designed for the phone: home, categories, search, product and collection
Home, product and checkout on three phones
Running a big catalogue on Shopify? Send me a message and let's make it easy to shop.
0 likes · 1 view · Nov 9, 2026
Custom Shopify store for a camping and outdoor specialist: 9,400+ products, 14 departments in one menu, three languages and a 2.2 s real-user LCP on mobile.
