Mega menu by audience and spec-level filters, recorded on the live store
Rehall: Premium Skiwear on a Custom Shopify Theme
Rehall designs technical ski and snowboard outerwear for men, women and kids, and sells it directly in the Netherlands, Belgium and Germany. The store had to look as premium as the product and still feel quick, with nine apps on board.
My role: Shopify development and app integration, as lead developer at AvixDigital
Platform: Shopify, custom Liquid theme
Markets: Netherlands, Belgium and Germany, in three languages
Live site: rehall.com
The men's ski jackets collection on a laptop
The challenge
A high-fidelity design that had to survive the build, pixel for pixel.
Nine apps the brand runs on, without heavier pages or a slower checkout.
Skiwear is bought by who it's for first, then by fit and spec.
Every extra step between product and checkout costs a sale.
At a glance: a custom Liquid theme for NL, BE and DE, 3 languages, 9 apps, 4 audiences
What I built
A custom Liquid theme, rebuilt screen by screen from the approved design and checked on laptop and phone.
A mega menu by audience: Men, Women, Boys and Girls, each with its own garment list and campaign tiles.
Filters for size, colour and waterproofness (5,000 to 20,000 mm), with live counts.
Predictive search, photo colour swatches, sold-out sizes struck through and a smart cart drawer with recommendations.
Rebuy, Globo Filters, Klaviyo, Gorgias, Judge.me, Trustpilot and Returnista, all running inside the theme.
Four answers built into the theme: mega menu, filters, swatches and smart cart
Filters that speak skiwear, on a phone
The product page: from colour to cart in a few taps
The build: home, mobile, product page, campaigns and filters
The result
A pixel-perfect store in three languages: English, Dutch and German.
Four shopper audiences in the mega menu, one hover each.
Nine third-party apps running inside the live theme.
A simpler path from browsing to checkout, on a theme that grows with every season.
Built for the lift queue: home, menu, collection, filters and product on mobile
Home, collection and menu on three phones
Selling fashion or outdoor gear across Europe? Send me a message and let's plan your Shopify store.
0 likes · 4 views · Nov 9, 2026
Pixel-perfect custom Shopify theme for a Dutch skiwear brand: three languages, a mega menu by audience, spec-level filters and nine apps inside the theme.
