Brewing Loyalty: The Impact of Product Quality on Brand Quality by Unwana UdomBrewing Loyalty: The Impact of Product Quality on Brand Quality by Unwana Udom

Brewing Loyalty: The Impact of Product Quality on Brand Quality

Unwana Udom

Researcher

Technical Writer

IBM SPSS

Microsoft Excel

SEMrush

Alcohol & Tobacco

RESEARCH PAPER

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Posted Jun 2, 2025

Identified taste consistency, craftsmanship, packaging aesthetics, and sustainability as key drivers of brand loyalty.

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Brewing Loyalty: The Impact of Product Quality on Brand Quality

Unwana Udom

Researcher

Technical Writer

IBM SPSS

Microsoft Excel

SEMrush

Alcohol & Tobacco

RESEARCH PAPER

Like this project

Posted Jun 2, 2025

Identified taste consistency, craftsmanship, packaging aesthetics, and sustainability as key drivers of brand loyalty.

Likes

Views

Join 50k+ companies and 1M+ independents

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For independents

Contra Pro Manage freelance projects Get verified as an expert Find jobs Get discovered Sign contracts Send invoices Commission-free payments

For companies

For companies Manage team projects Share hiring workspace Post jobs Discover contractors Sign contracts Approve invoices Global payments & tax compliance

Use Cases

For companies For freelancers For creator tools For agencies For VCs

Resources

Hire Freelancers

Explore all Top independents Design Engineering Marketing Music & audio Social media Video & animation Product Business consulting & HR Other

Contact

Contact support

Company

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