Visual Identity and Illustrations for Prelude
Gil @ Gilverse Design
Challenges
They’re in the middle of building a website to showcase their company and its products. Unfortunately, the current web design does not reflect their new branding, and they are stuck with stock photos and placeholder graphics. This has made it difficult for them to communicate who they are and what their products are.
“We wanted our brand to reflect the strengths that make Prelude unique: a modern, user-friendly tool built for researchers dedicated to innovative discoveries in the clinical space.”
Outcome
To expand their new strong and bold logo, we made a visual identity that complements them. We use bold and saturated colors to reflect their passion and the fresh new modern look that they’re looking for. The illustrations focused on visualizing the main aspects of their business: The software and the users.
Prelude has diverse users, so we craft people illustrations that authentically represent the diversity spanning gender, age, race, and occupation in the clinical space.
As we established a visual identity and illustration style, it opened more possibilities for them to utilize it as their extension of branding for offline platforms as well. The visual identity and illustration allow us to create tradeshow materials like banners and brochures.
