I managed Google Ads for

I managed Google Ads for T.C.A.T., an accounting and tax practice working with a tight advertising budget. My challenge was to get the client comfortable with the onboarding process, then make approximately $400 $500 per month work in a competitive tax-season market. I moved from Maximize Clicks to manual bidding and built an hourly optimization script using roughly two months of engagement data. My goal was to prioritize the periods when search users were more likely to engage, rather than treat every hour as equally valuable. The account’s all-time Google Ads results recorded 77 conversions from $6,345.76 in advertising spend, at $82.41 per recorded conversion. Conversions were primarily phone calls and form leads. After tax season, the client increased the monthly budget from $400 to $800, a vote of confidence in the account I managed, rather than a percentage increase in advertising performance.