The account’s all-time Google Ads performance recorded 112 conversions from $10,236.51 in advertising spend, at $91.40 per recorded conversion. Conversion actions were primarily calls and form leads. In the data I collected and curated for this case study, three phrase-match dentist keywords accounted for approximately 60% of conversion credits while using 40.6% of account spend.
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The account’s all-time Google Ads performance recorded 112 conversions from $10,236.51 in advertising spend, at $91.40 per recorded conversion. Conversion ac...
