Employer Branding Campaign

Abdulrahman Ayede

Brand Strategist
Social Media Manager
Buffer
HootSuite
LinkedIn
Employer Brand Assessment: Conduct employee surveys, analyze Glassdoor reviews, and perform competitor analysis to assess current employer brand perception.Identify strengths, weaknesses, and areas for improvement to inform brand enhancement strategies.
Brand Messaging and Positioning:Craft persuasive messaging and positioning statements that effectively communicate our organization's values, culture, and unique selling points to both internal and external audiences.
Content Creation:Develop engaging content such as employee testimonials, videos, blog posts, and social media posts to showcase our culture, values, and employee experiences.
Social Media Strategy:Devise and execute a strategic social media plan to promote employer brand content across relevant platforms.Engage with followers, encourage interaction, and attract passive candidates through compelling storytelling and authentic engagement.
Employer Branding Events:Organize and execute employer branding events, including career fairs, networking events, and workshops.Provide opportunities to engage with potential candidates and showcase our culture, values, and career opportunities.
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