Premium Packaging Concept Development for LUMELLA

Development of a new packaging concept for the functional herbal tea brand LUMELLA.

The main goal of the project was to create a premium, minimalist identity for a modern health-focused audience — people who value clean ingredients, mindful daily rituals, and aesthetics. The design combines a contemporary look with a calm, refined mood, making the product feel light, fresh, and trustworthy. Each flavor is crafted to support a balanced lifestyle and strengthen brand recognition across the full collection.​​​​​​​