Social & Ad Creative design work for Fatjoe
Kirill Mikhaylov
The overview
Since 2024, we’ve been working with Fatjoe on everything from social media posts to paid ad creative. The Black Friday campaigns are the ones that had the biggest impact.
Joe invited me to revamp some of their ads back then, which eventually turned into working closely with the strategy & content team to build a coherent set of scroll-stopping creatives across every funnel stage from top to bottom. The goal was to have the whole campaign feel like an exciting journey into the offer.
Beyond that, we've also worked on the day-to-day creative support.
Black Friday campaign 2024
Our first Black Friday campaign turned into $1.3M revenue, with an additional $200K revenue on Cyber Monday - making it the biggest sales day in fatjoe’s history at the time.
Happy client testimonial :)
Black Friday campaign 2025
The following year, we topped it at $1.7M. Fatjoe's biggest BFCM event ever, now second year in a row.
Other ad creative work
Day-to-day support on paid ad creative designs for different occasions.
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Posted Sep 30, 2026
Ongoing social and paid ad creative work, including two Black Friday campaigns generating $1.3M and $1.7M in revenue.
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Timeline
Jan 1, 2024 - Ongoing
Clients
Fat Joe
