CRO-Driven Shopify Homepage Redesign for DTC Brand
Remilekun Adeagbo
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Posted Feb 1, 2026
Redesigned Shopify homepage for better conversion rates using CRO techniques.
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Timeline
Jan 5, 2026 - Jan 11, 2026
Clients
2 Kids Candy Store
CRO-Driven Shopify Homepage Redesign for a DTC Brand
Service: Shopify CRO • Homepage Optimization • Replo Build
Client Type: DTC Shopify Store Owner
Timeline: 3 weeks
Overview
This project focused on fixing a common DTC problem: a homepage that looks good but doesn’t convert.
Instead of jumping straight into design, we spent time understanding how users behave, where they drop off, and what actually drives purchase decisions.
What We Did
Deep CRO research (user behavior, scroll depth, drop-off points, intent mapping)
Conversion-first homepage structure and messaging
High-fidelity Figma prototypes based on insights
Final implementation in Replo for performance and flexibility
Approach
No guesswork.
No random redesigns.
Every section on the homepage had a clear conversion role.
Result
A homepage built to guide users, reduce friction, and increase conversion potential — not just “look nice.”
Tools Used
Shopify • Figma • Replo • CRO Frameworks