CRO-Driven Shopify Homepage Redesign for DTC Brand

Service: Shopify CRO • Homepage Optimization • Replo Build Client Type: DTC Shopify Store Owner Timeline: 3 weeks

Overview This project focused on fixing a common DTC problem: a homepage that looks good but doesn’t convert.

Instead of jumping straight into design, we spent time understanding how users behave, where they drop off, and what actually drives purchase decisions.

Deep CRO research (user behavior, scroll depth, drop-off points, intent mapping)

Conversion-first homepage structure and messaging

High-fidelity Figma prototypes based on insights

Final implementation in Replo for performance and flexibility

Approach No guesswork. No random redesigns. Every section on the homepage had a clear conversion role.

Result A homepage built to guide users, reduce friction, and increase conversion potential — not just “look nice.”

Tools Used Shopify • Figma • Replo • CRO Frameworks