SMELL(BACK)™ Fragrance Brand identity

SMELL(BACK)™

Brand identity | Packaging design

Inspired by the profound connections between scent and memory, SMELLBACK offers embracing the memories that linger in the air, making each spritz a portal to your past. Creating a graphic system for SMELLBACK that incorporates gradients inspired by molecular textures can beautifully reflect the brand’s essence of memory, scent, and sophistication. The concept for a cohesive graphic system, including gradients, typography, and other design elements. This graphic system for SMELLBACK emphasizes the deep connection between scent and memory through carefully curated colors, textures, and visual elements inspired by the molecular world. By adopting this cohesive approach, SMELLBACK can create a memorable brand identity that resonates with consumers on both an emotional and sensory level.

ESSENCE OF A MEMORY

WARM PLASTICINE

Just like warm plasticine, this fragrance becomes a part of you, intertwining with your essence. Each time you wear it, Warm Plasticine transforms into more than just a scent - a memory of life's beautiful moments.

ESSENCE OF A MEMORY

CARTON

Carton aims to evoke feelings of warmth, connection, and reminiscence through its carefully curated blend of notes, making it a perfect scent for those who appreciate fragrances that tell a story or evoke cherished memories.

ESSENCE OF A MEMORY

CHALK ON BLACKBOARD

Chalk on Blackboard is designed to be a playful yet comforting fragrance, evoking cherished memories of school days, learning, and the simple joy of discovery. It captures a unique blend of freshness and warmth, making it a nostalgic scent for those who hold dear the moments of their youth.