Coated in Confection defines the visual identity system for a surreal holiday campaign, blending editorial excess with sculpted restraint. Rooted in the concept Noir Patisserie, the system guides styling, palette, layout, and material references for both digital and spatial applications.

This concept was developed independently as a showcase of visual art direction, informed by in-house brand experience. The full deliverable includes tone capsule, palette hierarchy, reference boards, layout guidance, and application examples.

See the complete visual system, including reference boards, material styling, and layout principles, at catherinemade.com.