Northern Lights was developed as a campaign concept for Anthropologie’s 2022 holiday season—blending softness, shimmer, and spatial storytelling into an immersive, editorially-driven display direction.

Inspired by the refraction of aurora skies, the concept explores kinetic glow, layered transparency, and emotional restraint. Materials shift in tone and reflectivity, offering a sculptural moment of winter wonder—designed to glow from within.

The concept was built as a standalone campaign development packet, featuring moodboard, tone capsule, and branded overview. It served as a narrative foundation for potential experiential or spatial activation.

This concept was prepared as part of a Campaign Concept Development example from catherinemade studio.