BitePay (Mobile App)

UX Researcher

Product Designer

Product Strategist

Figma

Maze

Miro

BitePay is an innovative restaurant food ordering and payment app, aimed to redefine the dining experience in the digital age.

Services: UX/UI Design, MVP Strategy, Wireframes, User Flows Role: Product design, Strategy, Brand Vision

Challenges

Navigating a Competitive Ecosystem Standing out in a market brimming with established applications.

Aligning Diverse Stakeholder Visions Crafting an interface that harmonizes varied stakeholder requirements while prioritizing user ease and engagement.

Designing from Scratch Establishing a fresh, intuitive interface without prior benchmarks.

Discovery

User Research

Established a clear understanding of who the users are, what their needs are, and how they currently interact with the app.

Competitive Analysis

Analysed competitor products to identify strengths, weaknesses, and opportunities.

Stakeholder Interviews

Gathered insights from business owners, product managers, and customer support

Strategy

User Personas

Developed personas to understand the users' goals, experiences, behaviors, and needs during the design process.

User Journey Mapping

Created a user-centered story about the process and steps that users take when interacting with the app.

User Flows

Visualised the typical set of steps needed to accomplish common tasks performed with the app.

Design

Wireframes

Created low-fidelity representations of each screen's layout. These served as a blueprint for the interface.

Mood Boards & Style Guides

Established a visual language, which included colours, typography, and graphical elements.

High-fidelity Mockups

Designed detailed representations of the final appearance of the screens.

Prototypes & Validation

Interactive Prototypes

Created clickable versions of designs that allowed stakeholders and test users to experience the product's flow and interactivity.

User Testing

Got users to interact with the prototype and identify any usability issues or areas of confusion.

Feedback Iteration

Used feedback from usability tests to refine and improve the design.

Handoff to Developers

Prepared designs, assets, components and specifications for developers. Worked closely with the dev team to ensure design constancy during development.