The full MVP playbook — concept to paying customers in two months.

Client: kurando

Role: Interim CPO

Timeline: Oct 2021 – Jan 2022

Industry: D2C Pharmacy Delivery (startup)

A pharmacy delivery startup needed to get to market before funding pressure caught up with them. No product, no brand, no ordering infrastructure — and a market window that wouldn't stay open. They needed someone to own the entire product side and ship, fast.

End-to-end product development — took the product from concept to market launch in 8 weeks, with full wireframes and a product strategy grounded in audience data

Order management system — designed an ordering workflow connecting three user groups: drivers, partner pharmacies and dispatchers

MVP discipline — cut scope to what proved the model: order, fulfill, deliver; everything else went to the post-launch roadmap

Positioning & brand — established brand identity and product positioning for launch

Team enablement — trained the team in platform management for a clean handover, so the product ran without me

MVP live after 8 weeks — daily revenues hit four figures shortly after launch. The ordering workflow connected all three user groups from day one, and the team operated the platform independently after handover.

Stack & methods: Shopify, UX/UI Design, Wireframing, Product Strategy, MVP Scoping