Propeller Brand Design

Propeller is a Digital Consultancy Agency with a 'no bullshit' mentality, focused on innovation, strategy and results.

Thibault, founder of Propeller, came to Tony to design a new logo and matching brand identity. We established some values ​​and standards with the following keywords: quality, innovative, direct and stability.

Thibault is a big fan of the Cessna 172 and asked to incorporate the  propeller of this aircraft into the logo. Propeller's 'O' refers to a speech bubble, as a reference to Propeller's consulting side, finished with a simplified version of the Cessna 172's two propeller blades.

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